Precision polling. Expertly delivered.

A fully customizable platform for high-stakes research, designed to deliver accurate data, strategic depth, and full control at every stage.

Questia

The Strategic Polling

What is Questia?

Questia is the backbone of complex, high-stakes research. It offers a high-touch, enterprise-grade platform tailored for strategic projects—where the margin for error is zero. With advanced logic, quota controls, and global panel integration, Questia supports everything from public policy polling to multinational brand tracking.
It’s where rigour meets reliability.

High-Stakes Research

For long-term, mission-critical projects where precision is non-negotiable.

Segmented Testing

Ideal for evaluating policy, brand, or pricing across diverse market segments.

Full Control

Use when transparency, compliance, and granular oversight are essential.

How Questia works

Advanced scripting, nested logic, and panel integration built-in.
GDPR-compliant architecture with secure data handling.
Live dashboards with cross-tabs, weighted views, and export-ready formats.

Trusted Insight

Insight you can present to boards, ministers, or media—with confidence.

Scalable Platform

A polling environment that adapts to complex, evolving strategies.

Actionable Data

Reliable, rigorous results that stand up to scrutiny and support decisive action.

Why Questia is different

Questia is trusted when the decision matters most. It doesn’t compromise for speed or simplicity—it’s designed for depth, scale, and strategic clarity. For professional researchers and critical thinkers, it’s the standard.

Which tool is right for your challenge?

A side-by-side comparison of Impactum Insights’ research tools.

Feature / Use CaseChatPoll Conversations That MatterQuisito.ai A.I. - Amplified IntelligenceQuestia The Strategic Polling
Primary FunctionAI-powered structured interviews (qualitative)AI-guided global surveys (quantitative)Enterprise-grade strategic polling (quantitative)
Best ForEmotional depth, creative testing, motivational insightFast iteration, global feedback, agile teamsLong-term research, policy, corporate strategy
Data TypeOpen text, narratives, sentimentsStructured responses, fast summariesWeighted, highly controlled data
Setup TimeNone – ready instantlyMinutes – voice or text promptsRequires scripting and configuration
Technical Skills NeededNoneNoneModerate to high (for advanced logic)
Response ScaleDozens to thousandsThousands globallyThousands – segmented and controlled
Languages Supported25+ multilingual conversational AIGlobal language supportFull multilingual survey capability
AI CapabilitiesTags sentiment, clusters meaning, writes summariesWrites questions, guides logic, summarizes resultsSupports complex logic and exports, not conversational
Output FormatDashboard + insight decks + quotesDashboard + charts + smart summariesDashboards, cross-tabs, exportable reports
Speed of InsightMinutes< 1 hourVariable – depends on complexity
Integration with ENSŌYes – real-time qual triggered by signalsYes – auto-deployed for quick quant checksYes – used for in-depth strategic follow-up
Compliance & SecurityGDPR-compliant, secureGDPR-compliant, secureGDPR-compliant, high-touch enterprise standard
Used ByCommunication teams, HR, UX, political strategistsProduct teams, marketers, consultantsResearchers, analysts, executives
Ideal If You NeedTo understand why people feel the way they doTo get fast, structured answers with minimal effortTo run defensible research in complex environments

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