Published on 13 June 2025

Why Your Focus Group Isn’t Telling You the Truth

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There’s a quiet panic in the world of research. You’ve probably felt it: People say the right things, but you still don’t trust the data. The focus group went “fine,” everyone nodded along, but the campaign still flopped. Why?

Because humans are polite liars. Especially in artificial settings.
What they say isn’t always what they mean. And what they mean is what you actually need to hear.

This is where conversational AI — yes, actual conversations — changes the game. ChatPoll doesn’t throw checkboxes at people. It talks to them. Like a curious, multilingual, emotionally intelligent journalist. And then it does something your average moderator can’t: It distills hundreds of voices into patterns that make sense.

No scripts. No awkward silences. No catering budget.

It’s not the future of qualitative research. It’s the present — and it’s suspiciously easy to use.

If people aren’t telling you the truth, maybe it’s the way you’re asking.

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